The Mark 4HD built its following on being a genuinely capable precision scope that stays under two grand, and Leupold just filled a gap that competitive shooters and hunters had been asking about since launch. The Mark 4HD family now offers three of its cleanest reticles in an illuminated configu...
The 68-page report, released July 31, looked at allegations that commissioners violated the Public Records Act, the Open Public Meetings Act and were essentially too cozy with organizations which oppose department policies.
Enclosed emitters are gaining a lot of momentum and popularity nowadays, and Steiner has just dropped an updated version of theirs: the MPS 2.0 micro pistol sight. With newly enhanced features like larger buttons, better battery life, and the same price-point as before (no price increase for even...
Flock Safety is expanding beyond fixed license plate-reader cameras and into autonomous drones capable of reading plates, streaming thermal video, and responding to gunshot alerts.
Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
KUIU, an industry leader in high-performance hunting gear and apparel, has brought out the latest evolution of its flagship pack system with the new KUIU ICON 6 Pack System. This is KUIU’s sixth-generation ultralight hunting pack platform, built around KUIU’s patent-pending 3D Carbon ...
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.
Whether it’s for your latest hog hunt, prairie dog cull, or you’re just trying to get some reps in with the carbine at the range, XTech Tactical’s new X-Flare and X-Flare Digital magwells are built to close that gap on your old AR-platform hunting rifles, claiming a funnel openi...
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.