Ari Arms Starts AR-15 Production in Azerbaijan

Azerbaijan has been building Kalashnikovs for years. Now the same facility is building AR-15s. Israeli manufacturer Ari Arms has launched local production of its OR-4 rifle  in Azerbaijan through a joint venture with the country's Ministry of Defence Industry, and it is the first Wester...

By Eric B •

Election Surge: A 90-Day Growth Plan for FFL Dealers

October's adjusted NICS checks rose 7.9% and a new Congress is seated in January. A 90-day operating plan for the surge: counter throughput, first-time-buyer follow-up, and the listing details that decide who gets found.

By Gary Stone •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

Save Now On S&W's M&P FPC 22: Holiday Rebate!

In case ya aren’t familiar with the M&P FPC 22, Smith & Wesson brought it to market in the summer of 2025. It offers plenty of tactical features—it’s suppressor-ready, it has a forend covered with a generous slathering of MLOK slots as well as a Picatinny rail on top, it...

By Zac K •

NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Interstate Handgun Sales Ruling and ATF's NFA Timetable

A Fifth Circuit panel struck the federal interstate handgun sales ban and ATF told dealers in Dallas that NFA guidance is weeks away. What licensees should do now — and what not to change yet.

By Fred Thompson •
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