Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

TFB Review: Rock River National Match Upper

Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...

By Daniel Y •

The Paper Trail Is the Defense: This Week in FFL Compliance

A suppressor-transfer screening tool, free employee NICS checks from November 27, a Fifth Circuit appeal and California's recording mandate — four moves that all shift dealer risk from filing the right form to proving the right decision.

By Fred Thompson •

6 Motion Decoy Tactics That Actually Finish Ducks

Motion in a decoy spread works because live birds are never still, and ducks are naturally wired to pick out certain kinds of movement. Water that sits dead still will push birds beyond shotgun range, while a spread with ripples, swimmers, and spinning wings reads as a feeding, resting flock. The...

By James Chen •

The Mini-14 On Duty

While the AR-15 dominates the rifle market for both police and civilian forces, there was a time when the Mini-14 was a worthy challenger. There was a time when the Mini-14 provided a budget alternative to the few companies producing AR-15s. The Mini-14 might lag behind these days, but it was a r...

By Travis Pike •
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