Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

TFB Review: Osight Enters the Rifle Optic Market With the New Osight R

Osight, known for pistol optics with clear glass, sharp multi-reticle displays, and competitive features at a budget-friendly price point, has entered the rifle red dot market with the new Osight R, a large-window, multi-reticle T1/T2 footprint optic with day and night vision settings, motion act...

By Darwin N. •

Supervisor Skill Gaps Nobody Talks About

Welcome back to Front Line Friday. This week is an editorial, and the topic is the promotion process that turns good officers into untrained supervisors overnight, and the specific skill gaps that follow them onto the shift. Front Line Friday is brought to you by Dead Air Silencers , whose suppor...

By Tom R •

WV Angler’s 72-Pound Blue Cat Could Pay Out $20,000

A spur-of-the-moment catfish trip on the Ohio River turned into a state record and a potential five-figure payday for Tyler Harmon of Ravenswood, West Virginia. According to Field & Stream, Harmon was out with his dad and 4-year-old son last month, hoping to land a small cat his boy could ree...

By James Chen •

Range USA Celebrates Monroeville, PA Grand Opening and Store Redesigns

Range USA continues to make big moves across the US as they expand their retail store locations and remodel/update all of their current stores at the same time. Most recently, they are celebrating a grand opening in Monroeville, Pennsylvania as well as store updates across the country.

By Adam Scepaniak •

Get Ready For Duck Hunting, And Get A Rebate

September is almost here, and that means early-season goose or duck hunting is just around the corner for many hunters. If you’re looking to stock up on bird-busting ammo again, then check this out: B&P has a rebate on their Dual Steel loads, which offer improved performance, and they&#...

By Zac K. •

Springfield Debuts Model 2020 Waypoints with Cerakote SG-100 Coating

Springfield Armory is always looking to incrementally innovate and improve even the best of products, and that is glaringly apparent when it comes to this latest announcement that they are now utilizing a Cerakote SG-100 Coating on several of their Model 2020 Waypoint rifles. This will include th...

By Adam Scepaniak •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •
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