FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone

GA-ASI Opening a New Facility in Dayton, Ohio

World Leader in Uncrewed Aircraft Establishing an Innovation Hub for Hardware and Software Development Supporting USAF Programs DAYTON – 14 September 2026 – General Atomics Aeronautical Systems, Inc. (GA-ASI), the world leader in Uncrewed Aircraft Systems (UAS), Ohio Gov. Mike DeWine, JobsOhi...

By Eric G

TFB Behind the Gun #234: Sports Commentary Meets Shooting w/ Mocka

This week on TFB's Behind the Gun Podcast, I'm bringing on my good friend Aryan — most of you know him online as Mocka, or @mockashoots.  Aryan shoots competitively for Team GB (Great Britain), works as a software engineer, and somehow still finds time to run a very well-prod...

By Luke C.

California’s 3D Printer Gun-File Ban Hinges on ASTM

California lawmakers have passed AB 2047, the California Firearm Printing Prevention Act, sending the measure to Governor Gavin Newsom for a signature or veto by the end of September, according to AmmoLand Shooting Sports News. But buyers of consumer 3D printers should expect no immediate change,...

By James Chen

Suunto launching the Core 2 Today!

Suunto has introduced the Core 2, an evolution of the brand’s well-known Core series of outdoor watches. It is a reimagined piece of hardware for those who need to put their trust in a tool when conditions are anything but predictable. This update has been a long time coming, as the last update...

By Patrik Orcutt

Pulsar Telos LRF XT50 Thermal Monocular with Integrated Rangefinder

Pulsar has released the Telos LRF XT50, positioned as the new flagship model in its upgradeable Telos series of thermal imaging monoculars. The device is designed for outdoor professionals and hunters who need to identify targets across large areas and capture thermal imagery in variable weather ...

By Eric B
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