Fans of the PowerBait MaxScent Magnum Hit Worm have some good news: Berkley Fishing has expanded the color lines for the oversized finesse worm. Now the Magnum Hit Worm has seven new fish-catching colorways: Green Pumpkin Moondust, Ember Jelly, Black, Fogline, Plum, Raw Hide, and Salt and Pepper...
SORD Fishing Products has brought out another premium fillet knife built for dealing with the toughest of fish scales, the SORD 6″ Serrated fillet knife. A more compact option than the SORD 9″ serrated knife, the 6″ is a tough little knife that can easily punch through scales an...
Ever Green International is going back to the classics with the new Lucy Worm, a 3.2″ curly tail worm. Curly tail worms have been a staple in tackle boxes for anglers since the early 1970s and are arguably one of the most effective soft plastic designs ever conceived. Ever Green Internation...
St. Croix Rods is getting anglers ready for the winter hardwater season already with five versatile new St. Croix Mojo Ice Combos. These are premium ice combos that match the versatile St. Croix Mojo ice rods with smooth and reliable 800-size SEVIIN spinning reels. The rods range from a 28” ul...
Fishing sunglasses tend to have a certain purpose-driven style to them that often doesn’t translate that well for wearing them off the water. So Costa decided they wanted something that could still pass as a lifestyle frame but still be fully functional on the water. Released last Spring, t...
Turtlebox Audio, a leading maker of portable outdoor speakers, is back with a new compact & capable speaker, the Turtlebox Cub. This little speaker delivers big sound from its floating cube-shaped body, with a 1.3″ Titanium tweeter, Class D digital amp, and a 4.5″ woofer that can ...
Okuma is giving anglers what they need while still sticking to the budget with the new Okuma Eminent Baitcast reels, combining top-tier performance with value. This is a new line of low-profile baitcasters engineered with a refined design and dependable performance. Some of the features include ...
SEVIIN Reels has brought out a new freshwater-focused casting reel this year with the new Veltrix Casting Reels. These new baitcasters offer anglers an evolution of proven SEVIIN reel tech, with an affordable $105 price point. The Veltrix Casting reels come with 6 + 1 TIII stainless steel bearing...
Bajio Sunglasses is teaming up with Captains for Clean Water on a new conservation project, the Temples of Change collaboration. This is a limited-edition collection of sunglasses designed to support efforts in Everglades restoration, fisheries, communities, and outdoor traditions that all depend...
Huk is here to help you get ready for some sunshine and warm weather this spring with the new 2026 Huk Spring/Summer Collection. Made for long sunny days on the water, be it a lake, a river, or the sea, these new pieces of Huk apparel will keep you dry, comfortable, and protected from the […...