Okuma is giving anglers what they need while still sticking to the budget with the new Okuma Eminent Baitcast reels, combining top-tier performance with value. This is a new line of low-profile baitcasters engineered with a refined design and dependable performance. Some of the features include ...
SEVIIN Reels has brought out a new freshwater-focused casting reel this year with the new Veltrix Casting Reels. These new baitcasters offer anglers an evolution of proven SEVIIN reel tech, with an affordable $105 price point. The Veltrix Casting reels come with 6 + 1 TIII stainless steel bearing...
Bajio Sunglasses is teaming up with Captains for Clean Water on a new conservation project, the Temples of Change collaboration. This is a limited-edition collection of sunglasses designed to support efforts in Everglades restoration, fisheries, communities, and outdoor traditions that all depend...
Huk is here to help you get ready for some sunshine and warm weather this spring with the new 2026 Huk Spring/Summer Collection. Made for long sunny days on the water, be it a lake, a river, or the sea, these new pieces of Huk apparel will keep you dry, comfortable, and protected from the […...
Grundéns, makers of some of the world’s finest foul-weather gear, including the iconic Hercules Bib, is here to celebrate 100 years of performance fishing gear with the new 2026 Spring/Summer Lineup. Continuing to deliver uncompromising performance in all their gear for their centennial ...