Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Juggernaut.Case Launches New Website

Juggernaut.Case has received a major facelift which includes a vastly improved navigation to get you to the solutions you need in fewer clicks. You can also find more robust content to educate people on the VELOX Ecosystem. The Partner Integrations page is also a great new addition, highlighting ...

By Eric G

EOTECH Reveals Counter-Drone Holographic Sight

EOTECH has announced the HWS CUAS (Counter Unmanned Aircraft Sight), a new holographic weapon sight purpose-built for rapid engagement of both stationary and moving unmanned aircraft. The platform arrives as small, low-cost drones proliferate globally and present documented threats to military in...

By Eric B

Review: Haley Strategic Incog X Holster

If you live the EDC (Every Day Carry) lifestyle, you’re always looking for something better. When it comes to holsters, that “something better” usually boils down to three things: comfort, retention and versatility. At least, that’s what I’m always chasing. Recently, I became aware of t...

By Yamil Sued

Berger Bullets Land USSOCOM M1200 6.5 Creedmoor Contract

Berger's 140-grain OTM bullets have been selected for USSOCOM's M1200 6.5 Creedmoor Special Ball Long-Range Ammunition, marking a significant contract win for the Mesa-based manufacturer. Capstone Precision Group, which owns Berger and distributes Lapua, Vihtavuori, and SK-Rimfire produ...

By Eric B

How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone

Shell Shock NAS³ Primed Cases: .308 and 5.56 Now Available

Shell Shock Technologies' product lineup just got a meaningful expansion with the introduction of factory-primed NAS³ cases in .308/7.62x51mm and 5.56 NATO/.223 Remington. For those already invested in the company's proprietary nickel-alloy platform, this is a straightforward value...

By Eric B

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens
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