July Gun Sales Rise 8.5% as NFA Checks More Than Double

July's adjusted NICS total rose 8.5% year over year, while NFA checks more than doubled. The numbers show how policy—not population alone—continues to drive America's firearm market.

By Dean Weingarten •

How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone •

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C. •

Walther PDP Pro-E Ledger: Vortex Sight, Desert Camo, 300 Only

Custom & Collectable Firearms built “The Ledger” around a practical premise, then let aesthetics follow function. The result is a limited-run PDP Pro-E Compact. Only 300 will be built, each sequentially numbered, each wearing a desert camouflage Cerakote finish paired with Walther...

By Eric B •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Heckler & Koch U.K. Delivers Final 15,600 SA80A3 Rifles to British MOD

The Heckler & Koch UK SA80A3 modernisation programme reaches completion with the delivery of the final 15,600 rifles to the UK Ministry of Defence. The milestone caps an eight-year evolution from initial fielding in 2018, marked by iterative user-driven refinement and domestic manufacturing c...

By Eric B •
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