FirstSpear Friday Focus: SWAT Roundup International 2026

Come see us at SWAT Roundup International 2026, starting this Sunday in Orlando, FL, Sunday, November 8th through Friday, November 13th, at the Orange County Sheriff’s Office Range. Stop by booth 4S to check out our full product line-up and catch up with our team. FirstSpear is the premier sour...

By Eric G •

Johnson Outdoors Savings for the Fall & Black Friday – Nov. 2 – Dec. 31

The Johnson Outdoors Family is helping anglers save this fall with deals on select Minn Kota, Humminbird, and Cannon products. This sale includes, but is not limited to, savings on Humminbird Ice Helix and Ice Explore ice fishing fish finders to help get ready for the hard water this winter. As w...

By Eugene L. •

Election Surge: A 90-Day Growth Plan for FFL Dealers

October's adjusted NICS checks rose 7.9% and a new Congress is seated in January. A 90-day operating plan for the surge: counter throughput, first-time-buyer follow-up, and the listing details that decide who gets found.

By Gary Stone •

The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •
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