Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Fudd Friday: The State Of The Lever-Action Union

The reason for lever-action rifles’ decline isn’t because people didn’t want them, not exactly. The problem was twofold: A lot of people who wanted lever-actions could have their desires met by rifles that were already on the market, typically at more affordable second-hand pric...

By Zac K •

Active Shooter Response: What Changed Post-Uvalde

Welcome back to Front Line Friday. This week is an editorial on how active shooter response doctrine changed after Uvalde and what patrol officers are now expected to do differently on the street. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this column going ev...

By Tom R •
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