Trijicon has added a Coyote Brown anodized finish to the RMR HD, and the reason is clear: people kept asking for it. The duty-grade red dot is now offered in brown alongside the original black, with both reticle options.
Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.
Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.
Rock River was once one of the top manufacturers in the AR game, but they have faded from view somewhat. One area where they still have a strong following is in the world of high-power rifle shooting. RRA is one of the very few suppliers of competition-legal service rifle components. This review ...
A suppressor-transfer screening tool, free employee NICS checks from November 27, a Fifth Circuit appeal and California's recording mandate — four moves that all shift dealer risk from filing the right form to proving the right decision.
A final rule effective November 27 lets FFLs run voluntary NICS checks on employees and contractors with inventory access. It is a useful tool, not a compliance checkbox.
Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...
Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.
The War Department is recognizing the gunsmiths who helped arm the American Revolution. From hand-built muskets to innovative repeating firearms, their craftsmanship reveals a centuries-old American tradition of privately manufacturing firearms—one with direct implications for today's Second Am...
ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9. The 4473s, NICS checks, SOT, SBR delivery gap and state-law walls all stayed put — and that is where a dealer's risk now sits.