ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

WEPTAC Range Day 2027

The annual WEPTAC Range Day takes place on Monday, January 18, 2027, to coincide with SHOT Show Week. This is a DoW-centric event. Industry, this is your place holder. Attached is the event flyer. Registration prices and more details to come. In the meantime, please confirm your vendor atten...

By Eric G •

Amtac Blades’ Minuteman II Slim Narrows Things Down For Your EDC

Amtac Blades owner Bill Rapier has trimmed down one of his most popular EDC fixed blades. The new Minuteman II Slim carries the same 4-inch full flat ground blade and MagnaCut steel as the standard-width Minuteman II, but the spine drops from 3/16 inch to 0.15 inch, and blade weight comes down fr...

By Luke Cuenco •

Beretta B22 Jaguar: Rimfire Modularity Meets Youth-Focused Competition

Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...

By Eric B •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •
« Newer Posts Older Posts »