Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •

“Fixing” the NRA Board?

NRA Director Jeff Knox weighs in on the effort to shrink the NRA Board, explaining why he voted to refer the proposal, what happened to the Organization Committee, and why meaningful reform must go beyond simply cutting seats.

By Jeff Knox •

Shinenyx M1 Pro Fusion Monocular Review

Editor’s note: In this article, Scott Conditt reviews the Shinenyx M1 Pro Fusion, a monocular the combines night vision and thermal technologies for advanced digital imaging in low- to no-light situations. From hunting to police work, this kind of optical technology offers incredible advant...

By Scott Conditt •

6.5 Creedmoor Vs. .300 Win Mag: Here’s the Truth About Cartridge Selection

Many hunters pick a magnum cartridge because they want extra insurance in case their shot isn’t perfect — but what does that advantage really look like? The post 6.5 Creedmoor Vs. .300 Win Mag: Here’s the Truth About Cartridge Selection appeared first on Outdoor Life.

By Tyler Freel •

Zero-Tax NFA: Turn the Suppressor Wait Into a Walk-In Sale

ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9, 2026. A five-part growth plan for dealers who want the released demand to walk into their store instead of someone else's.

By Gary Stone •

On-Body vs. Off-Body Carry | Pros, Cons and Practical Considerations

One of the debates in the firearms world is on-body vs. off-body concealed carry. Simply choosing to carry a firearm with you everywhere you go already seems like such a complex task, and then you have to consider how exactly you plan to carry your firearm. Most likely, you’ll also hav...

By Grace Torrence •
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