Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason

Street Sweeping With the Armsel Striker

Every gun writer keeps a mental list of firearms they'd shoot exactly once and never need to shoot again, mostly out of morbid curiosity rather than any real desire to own one. One such gun I recently crossed off my bucket list is the   Armsel Striker , which has sat near the top o...

By Luke C.

Alpha Industries Introduces 3-Color Desert Capsule

Alpha Industries has long been known as a government contractor for flight jackets. In the recent past they’ve also introduced civilian clothing, or fashion items if you will, inspired by military designs. Their latest go is a capsule featuring the 3-Color desert camouflage pattern adopted ...

By Eric G

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

DOJ Calls Enforcement of Montgomery County Carry Ban Police Misconduct

The Justice Department has sued Montgomery County over its sprawling 100-yard firearm exclusion zones, arguing that the county makes lawful public carry nearly impossible and directly violates the Supreme Court’s decision in Wolford v. Lopez.

By AmmoLand Editor Duncan Johnson

The Rimfire Report: Is CCI’s Uppercut A Knockout 22LR Cartridge?

Defensive 22LR ammunition is something that I thought might die out, but it turns out I was woefully wrong. Instead, a lot of new cartridges have recently come out from common rimfire offenders like CCI, who are now producing the new jacketed  CCI Uppercut 32 gr HP  cartridge. After my ...

By Luke C.
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