Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Polish PM-63 RAK Compact Machine Pistol

What we are discussing here today is a rare military and police firearm that dates back to a time when Poland was behind the Iron Curtain. As a result, it was rarely seen in the United States during the Cold War, yet it still managed to earn a level of infamy as it was a Read More The post Polish...

By Peter Suciu •

FALCO’s New Multi-Fit Holsters Add Leatherbound Vertical Carry

FALCO Holsters is adding two models to its Multi-Fit leather line, and one of them speaks directly to anyone who carries a handgun in the field. The DM04 Vertical Leather Shoulder Holster brings vertical carry to FALCO’s shoulder rig options, a position that plays well with long-barreled re...

By Luke Cuenco •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •
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