Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

The FN Mauser Is the Best Deer Rifle that History Forgot

We usually think of Pre-64 Winchesters, Savage 99s, and vintage Marlins as the deer rifles of our grandfathers, but these post-war Mausers were some of the best in their time The post The FN Mauser Is the Best Deer Rifle that History Forgot appeared first on Outdoor Life.

By Tyler Freel •

TFB Review: Pulsar Thermion 3 LRF XT60 - 1280 HD in a 30mm Tube

The Pulsar Thermion 3 LRF XT60 is a 1280x1024 HD thermal riflescope with a built-in 1,200 m (1,312 yd) laser rangefinder. This is Pulsar’s new flagship thermal, made for hunters who want serious night capability in something that mounts, looks and handles like a classic 30 mm scope. After a...

By Eric B •

The CROSS Sawtooth SBR Folds to Under Two Feet

SIG Sauer has added an SBR to the CROSS Sawtooth line, chambered in .308 Winchester with a 12.5-inch (317.5 mm) PROOF Research carbon fibre barrel. It weighs just over 6 lb (2,770 g), and with the stock folded, it comes down to 23.5 in (597 mm). A bolt gun that packs to under two feet is a genuin...

By Eric B •

NYT Senate Polls Under Fire As Democrats Turn on Haley Stevens

On this full episode of LARRY with Larry O'Connor, the New York Times drops its final Senate polls showing Democrats ahead in EVERY major battleground state, but are they trying to DISCOURAGE Republican voters before Election Day?! Larry exposes the paper's troubling polling methodology, its own ...

By <![CDATA[Bearing Arms Video]]> •

ATF's NFA Rollback Is Live — and Its Top Lawyer Just Left

ATF stopped enforcing NFA approval, registration and tax-stamp requirements for suppressors, SBRs, SBSs and AOWs on October 9 — and its chief counsel resigned on October 30. What still applies to dealers, and what customers will expect to see on your listing.

By Fred Thompson •

El-Sayed Wants Muskets, Everytown Wants AR-15 Bans

Michigan Senate candidate Abdul El-Sayed says Americans have a right to muskets. Everytown insists AR-15 features have no place in civilian hands. Both arguments run headlong into American firearms history and Supreme Court precedent.

By Bill Cawthon •

The Case for Gar and Bowfin, North America’s Oldest Gamefish

Two of the most maligned fish in American freshwater are quietly building a following. The alligator gar and the bowfin have spent generations on the wrong end of a reputation, blamed for wrecking bass and crappie fisheries, shocked with electricity, hacked with machetes, and left to rot on river...

By James Chen •
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