FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

DVD2026: Colt Canada Unveils New C25 to UK and Europe

Colt Canada, part of the Colt CZ Group, unveiled the new C25 rifle at DVD 2026, the UK's biennial defense industry exhibition. This is the first time the new C25 has been displayed outside of North America, following its announced adoption by the Canadian Armed Forces. Colt Canada are positi...

By Matthew Moss •

Jim Carmichel’s ‘Favorite’ Deer Rifles

OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.

By Jim Carmichel •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

Germany's G95 Replaces G36 After Three Decades Of Service

The G95 is manufactured by Heckler & Koch and it is a Bundeswehr-specific variant of the HK416, meaning it is built on the AR-15 pattern that is widely used across NATO, a design lineage shared with the G27 and G28, which are based on the AR-10 pattern. It’s pretty obvious that this sha...

By Eric B •

The Rimfire Report: Remington’s Discontinued Standard Target 40gr RN

I’ve been shooting rimfire long enough to see more than a handful of rimfire ammo types go the way of the dodo. Today’s is a particular shame, simply because of how consistent and clean the original formula was. I’m of course talking about Remington’s now-discontinued Stan...

By Luke C. •
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