Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •

Fishing the Bahamas: Six Keys to a Smart Crossing

Running the Gulf Stream to fish the Bahamas rewards planning far more than it rewards luck. The crossing itself throws steep seas and shifting current at you. On the far side, the fishing changes with tide, water clarity, and predators that can end a hot bite in minutes. Anglers who arrive prepar...

By James Chen •

Second Amendment Foundation Wants To Protect Firearms Advertising

Over the past few years, marketing has been one of the flashpoints of legal battles in the firearms world. In 2022, Bushmaster’s militaristic advertising was one of the sticking points in the Sandy Hook lawsuits that saw Remington forced to pay $73M in a lawsuit. However, the SAF says that&...

By Zac K •

Blast from the Past: M1A-A1 Bush Rifle

Editor’s Note: This piece was crafting as a special retro-style “mini-magazine” within the Winter 2026 print issue of The Armory Life. We styled it to look as though it had been published back when the author was a young teenager poring over his collection of Springfield Armory catalogs. Yo...

By Mike Humphries •

Curious Relics #142: Load It On Sunday? – The 1860 Henry Rifle Part I

Welcome, if you are a newcomer to this fun bi-weekly segment of AllOutdoor.com! Last time around, we spent four parts on the Remington Model 1875 with a Uberti Frank standing in for an original. Today we are starting on the grandfather of every Winchester lever gun, the 1860 Henry, and once again...

By Sam.S •

FFL Direct: ATF Built a Real-Time Tap on Gun-Buyer Records

ATF calls FFL Direct a convenience for gun dealers. The program automates serial-number trace responses that can send purchaser information to Washington while the bound book stays with the dealer. Congress must confront the backdoor registry infrastructure before an anti-gun administration explo...

By John Crump •

Straw Purchase Rule Change: What FFL Dealers Must Know

A 42-year-old woman was arrested in Dallas and charged with lying on a 4473 to buy the gun a felon used to kill four officers in Charlotte. ATF is simultaneously rewriting the straw-purchase rule. Here is what the two stories mean for the person behind your counter.

By Claire Eason •
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